Failing communities
“We have made more mistakes than anyone else,” said Communispace CEO Diane Hessan, kicking off her talk at Festival of NewMR 2011 about what can go wrong within market research online communities.
View ArticleImproving your ROE (return on effort)
Never mind ROI – Mark Earls was out to generate a better Return On Effort at the Festival of NewMR 2011 with a presentation on the importance of pattern spotting in large data sets.
View ArticleProud to make a difference
As part of yesterday’s Festival of NewMR, Jon Puleston of GMI pulled together 32 judges (including me) to vote for the things “that have had (or are having) the most transformative impact on market...
View ArticleDecooda bags $20k insight innovation prize
A company that started out analysing social media won the NewMR Insight Innovation Competition for its MR Assistant, which automates the coding of open-ended responses within surveys.
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